Cecelia Dongarra
Project 03 / Product · Brand[ Close ]
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Role
Founder
Product · Brand
Category
Digital Product
Templates
Year
2025 — now
Project info

My own digital product shop offering editable wedding website templates, save-the-dates, and custom-made wedding websites built in Canva. Modern, elegant, mobile-first products that help couples share wedding details beautifully and affordably, without advanced design skills. Etsy Star Seller · 100+ sales · 5 star ratings.

01 — The problem

Most wedding websites look the same & custom sites cost a fortune.

Many templates feel overused, and couples get stuck when editing is confusing, or building from scratch means learning a design tool. I chose Canva because it's free for all users and one of the most user-friendly editing platforms available.

The goal

Create wedding website templates that feel high-end and original while staying easy to customize and intentionally designed for mobile viewing, plus a custom option for couples who want a done-for-you experience.

Constraints

02 — The product

Templates that feel custom. Priced like a template.

Each template is a complete wedding website built in Canva, so couples can edit every detail themselves. I design each one to look unique while staying easy to personalize, with consistent sections for the story, schedule, RSVP, registry, and travel.

03 — One system, many looks

The same template, restyled in a click.

Because each template is built as a system, the whole palette can change easily without breaking the layout.

Template — blush palette Template — sage palette Template — burgundy palette Palette variations · everline-palette-1 / 2 / 3.png
04 — Made to order

Custom websites, built from scratch.

Beyond the templates, I offer custom-made products designed from a blank page around each couple's vision. I work with clients through the whole process, translating rough ideas, references, and inspiration into a finished design. Collaborating with people who may not speak "design." Taking a vague idea and turning it into a site they're proud of for their special day is the most rewarding part.

05 — Approach

Each template treated like a reusable system.

Brand & product direction

I built ByEverline as a modern, elegant brand, consistent typography, a cohesive palette, and a premium mockup style, to build trust and set it apart from look-alike shops.

Template system design

I designed cohesive sections and layouts that guide couples through typical wedding content, with consistent hierarchy and patterns so each template scales like a system.

Customer-first clarity

I created clear instructions and a tutorial guide to make editing approachable for non-designers, a major driver of the shop's reviews.

Market & SEO research

I use Etsy performance data, keyword tools, and trend analysis to understand what couples search for and position products for visibility while keeping the brand distinct.

ByEverline brand systemBrand system — logo, palette, type · everline-brand.png
06 — Key decisions

Premium feel, real-person usability.

Designed in Canva for accessibilityCustomers customize without expensive software or advanced skills.
Unique but structuredCouples want original designs, but still need an intuitive layout that's easy to complete.
Mobile-firstMost guests view wedding details on a phone, so the design must feel intentional on small screens.
Invested in listing visualsStrong mockups and clear listing images build trust quickly in a crowded marketplace.
07 — Built for non-designers

Easy to make your own.

The hardest part of a template isn't the design, it's handing it to someone who's never opened a design tool. I write clear, step-by-step instructions and a tutorial guide so any couple can swap text, photos, and colors in Canva with confidence. It's the part buyers mention most in reviews.

Editing a template in CanvaCanva editing view · everline-editing.png
Customer instruction guideInstructions / tutorial guide · everline-guide.png
08 — What customers say

5.0★ Star Seller. Known for design quality, clarity & care.

★★★★★

The most beautiful design for our destination wedding website and save-the-dates, it perfectly captured the tropical and romantic vibe we wanted. Thank you for bringing our vision to life.

— awantika
★★★★★

They got my design concept and aesthetic to exactly what I wanted. So patient and receptive to updating until I was perfectly satisfied. 10/10 recommend.

— Chel · custom website
★★★★★

Absolutely beautiful. Clean, simple, and super easy to edit in Canva. I asked for it in burgundy to match my palette and Cecelia made the change free of cost.

— felicia
★★★★★

Really easy to set up in Canva. The instructions were really helpful and I love the design. ByEverline will always be a part of my big day.

— N
09 — Outcome & impact

A branded product system that keeps improving with real buyers.