Cecelia Dongarra
Role
Founder
Product + Brand
Category
Digital Product
Wedding Websites
Year
2025 – Now
Project info

ByEverline is my digital wedding website shop, where I design mobile-first templates and custom websites in Canva. I built the product, brand, customer experience, and marketplace strategy from the ground up.

100+

Sales

5.0★

Customer rating

Star Seller

Etsy recognition

2

Product formats
Templates + custom

The problem

Most wedding websites look the same & custom sites cost a fortune.

Many wedding website templates feel repetitive, while fully custom options can be expensive. I saw an opportunity to create something in between: polished, distinctive websites that couples could still personalize themselves.

The goal

Create wedding websites that feel custom and high-end while staying approachable, mobile-first, and easy for non-designers to use.

The product

Templates that feel custom. Priced like a template.

Each template is a complete wedding website built in Canva, with reusable sections for the story, schedule, RSVP, travel, registry, and event details. Couples can personalize the content while keeping the overall design system intact.

One system, many looks

One structure, multiple visual directions.

The underlying structure stays consistent while typography, color, imagery, and styling can shift dramatically between designs.

Template — blush palette Template — sage palette Template — burgundy palette
Made to order

Custom websites, built from scratch.

For couples who want something completely original, I design custom websites around their vision, references, venue, and event style. I translate those inputs into a finished experience while guiding the client through the design process from concept to delivery.

Product approach

Designed as a system, built for real people.

Reusable by designI built consistent sections, hierarchy, and layout patterns so each website can feel unique without rebuilding the structure from scratch.
Made for non-designersBecause customers edit the product themselves, every design decision has to balance visual polish with an experience that feels approachable in Canva.
Shaped by the marketI use customer feedback, Etsy performance, search behavior, and marketplace trends to refine the products while keeping the ByEverline brand distinct.
ByEverline brand systemBrand system — logo, palette, type · everline-brand.jpg
Built for non-designers

Easy to make your own.

The product is only successful if customers feel confident editing it. I created step-by-step instructions and a tutorial guide that show buyers how to update text, photos, colors, and other details in Canva without needing design experience.

Editing a template in CanvaCanva editing view · everline-editing.jpg
Customer instruction guideInstructions / tutorial guide · everline-guide.jpg
What customers say

5.0★ from real customers.

★★★★★

The most beautiful design for our destination wedding website and save-the-dates, it perfectly captured the tropical and romantic vibe we wanted. Thank you for bringing our vision to life.

— awantika
★★★★★

Really easy to set up in Canva. The instructions were really helpful and I love the design. ByEverline will always be a part of my big day.

— N
Outcome & impact

A design system validated by real customers.