PlayoffBlitz needed one cohesive web experience that works for two audiences at once, new visitors who need clarity fast, and returning league members who use data-heavy features every playoff week.
I redesigned the logged-out marketing site and the logged-in product, Dashboard, Set Lineup, Data Center, Standings, Live Scoring, and Smack Talk, built a modular dashboard widget system and scalable layout patterns, and documented every screen for developers through Azure DevOps PBIs.
Experiences redesigned, marketing + logged-in product
Logged-in feature areas
Modular dashboard widget system
Design-to-dev handoff via PBIs
Desktop & mobile from the start
Marketing homepage overhaul
New visitors needed clarity fast. Logged-in users needed features that are readable, responsive, and structured for frequent checking and quick decisions. The original homepage relied on a carousel that made the website hard to scan.
Create a consistent website identity and layout system that improves usability across the marketing site and supports a feature-rich logged-in product, without overwhelming the user.
Before
After
Refined the homepage structure, navigation clarity, and overall visual consistency to better communicate what PlayoffBlitz is, how it works, and where users should go next.
Designed a new modular widget approach so users can scan playoff info quickly.
Set Lineup, Data Center, Standings, Live Scoring, and Smack Talk, each built for readability, comparison, and quick decisions across screen sizes.
