PlayoffBlitz serves two very different audiences: new visitors deciding whether to join and returning players managing dense fantasy football data. The redesign needed to make both experiences clearer without fragmenting the product.
I redesigned the logged-out marketing site and logged-in product, including the dashboard, Set Lineup, Data Center, Standings, Live Scoring, and Smack Talk. I also created reusable layout patterns and documented developer handoff through Azure DevOps.
Experiences redesigned
Marketing + logged-in product
Logged-in feature areas
Modular dashboard system
Desktop + mobile patterns
New visitors needed to quickly understand what PlayoffBlitz is and why they should join, while returning players needed fast access to data-heavy league tools. The challenge was creating one cohesive experience that could support both without sacrificing clarity.
Create a consistent website system that improves first-impression clarity while making the logged-in product easier to scan, navigate, and use repeatedly.
I replaced the carousel-led homepage with clearer hierarchy, stronger navigation, and more direct paths to understanding the product and joining a league.
Before
After
Pricing, rules, and product messaging were reorganized so new visitors could understand what PlayoffBlitz offers, compare options, and know what to do next.
Reusable widgets bring lineup status, playoff context, player projections, and league comparisons into one scannable home view. The modular structure also makes it easier to add or rearrange content as the product evolves.
Set Lineup, Data Center, Standings, Live Scoring, and Smack Talk use consistent table, filter, and navigation patterns so frequent tasks stay familiar across the product.
I translated approved designs into developer-ready specifications and tracked implementation details through Azure DevOps PBIs, documenting responsive behavior, component states, and edge cases as the product moved into development.
